I’m thrilled to be chairing the first day of the first Green Data Centres Conference, launching 1 July 2008, London. Admittedly, it’s taking place in Bloomsbury, near where I usually stay (at the Goodenough Club) and near where I first worked in London (at Blackwell Scientific Publications on John Street). But I didn’t know that when I agreed. I think it was a feeling of “at last” – and a little of “told you so.” I’ve been writing about the environmental impact of computer usage for years, and been frustrated at how little attention it gets compared to things that are, in terms of impact, quite trivial. Seeing this range of companies represented is really heartening.

And that’s beside the fact that I’m likely to be able to find a good author or two for Berkshire’s Business of Sustainability volume, which launches our Sustainability Project this autumn. Here’s the press release – do consider signing up. And if you can’t make it, count on getting plenty of information here and in future Berkshire publications. I’m looking forward to tackling some new subjects like this in a second edition of the Berkshire Encyclopedia of Human-Computer Interaction, in fact. Sustainability meets HCI!

PRESS RELEASE: Green IT: a business zeitgeist

Valley Conferences announces the launch of their first ever Green Data Centres Conference to be held at the Holiday Inn, Bloomsbury, this summer from 1st to 2nd July.

“I am thrilled to be able to present our first Green Data Centre's Conference. It is our social responsibility to not only tackle green issues in the private areas of our life, but also in the business sector. By attending the Conference we can learn together how to make this change.”

Sandra Watson, Conference Director

With the green agenda looming omnipresent, businesses are facing the question of how to cut costs and reduce their carbon footprint.

The data centre is an energy hungry area where cost savings are untapped. Managing environmental outputs of the data centre is a complex task.

This conference will explore what can, and what is being done to achieve the Green Data Centre. Delegates will hear presentations from industry leaders in the development of IT Technology, the latest research and statistics as well as case studies from leading industry professionals.

Topics of discussion include:

• Energy consumption standards

• How to make better use of existing IT assets

• Changing procurement models for IT

• How to tune data cooling to cool only where needed

• Fresh air cooling for data centres

• Making business more energy efficient through consolidation of data centres

• Ideas on how to rationalise existing servers

Delegates will hear from an amazing line up of speakers, including representatives from:

IBM, Intel, AMD, Cisco, Barclays, BT, Sun Microsystems, Global Action Plan, The British Computer Society, Raritan, Capitoline LLP, Migration Solutions and Memset.


Two day conference pass: £1095 + VAT. If booked before 25th April £930.75 + VAT. This pass can be shared between two people, one per day.
One day delegate pass: £650 + VAT. If booked before 25th April £552.50 + VAT.
Local and Central Government & Not for Profit Organisations
Two day conference pass: £895 + VAT. If booked before 25th April £760.75 + VAT. This pass can be shared between two people, one per day.
One day delegate pass is £550 + VAT. If booked before 25th April £467.50 + VAT.
Half day workshop £395 + VAT. If booked before 25th April £335.75 + VAT

Delegates can register now through website www.greendatacentres.co.uk or email details to registrations@greendatacentres.co.uk.

* Press passes

Free press passes will be available to key media on a first come first served basis. Please contact: hannahkane@greendatacentres.co.uk

Notes to Editors:

Valley Conferences is a newly established conference company currently focussing on environmental issues for the IT and Telecoms sector. Conference Director Sandra Watson holds an Advanced Certificate in Marketing from the Chartered Institute of Marketing. She has 12 years conference and events experience, predominately working on Telecoms, IT & Technology events including The National Phone Day Seminar, Directory Enquiries, Battery Power, Virtual Studios and Wimax.

Date: 1-2 July 2008
Venue: The Holiday Inn Bloomsbury Hotel, Coram Street, London, WC1N 1HT England. Tel: +44 (0)870 4009 222.
Time: 9am-approx 6pm

For further information please contact:
Hannah Kane
07879 626324