Twittering the Encyclopedia of China

My friend Isaac Mao suggested I make a special offer of the Berkshire Encyclopedia of China via Twitter. Dell is apparently doing this and, heck, what’s to stop a tiny reference publisher from doing the same? Creating the first big general audience Encyclopedia of China to be outside China itself took so much chutzpah — or hubris — that a little tweeting would be nothing. But I cannot say that I have become a Twitter fan, and although I have somehow acquired a large number of green-living-connected “followers” I don’t actually Twitter. But maybe I should for the next while, with all the buzz of the Encyclopedia publication, and then create some kind of offer link. The idea became a little more compelling when Adam Hodgkin of Exact Editions told me to search Berkshire + China on Twitter. That’s a screenshot of the search results yesterday, with four mentions of the Encyclopedia mixed in with messages about Warren Buffett’s Berkshire Hathaway. The company we keep!

About the Author: Karen Christensen

Karen Christensen is an entrepreneur, environmentalist, and occasional scholar who also writes about how women gain and wield power. She is the owner and CEO of Berkshire Publishing Group, a research associate of the Fairbank Center at Harvard, a member of the National Committee on US-China Relations, and founder of the Train Campaign. She was a trustee of the University of Pennsylvania’s Penn Press, Read Karen’s occasional dispatches from the frontlines of international publishing at Karen's Letter on Substack, and follow her on Twitter etc @karenchristenze.