Not long before the Olympics, Publishers Weekly ran a story called, “Berkshire Publishing Goes to China.” I often get breathless with excitement when I talk about Berkshire’s global projects and plans. PW‘s New England reporter, Judith Rosen, made me laugh by pointing out gently that it was going to be hard to fit all the stuff I was telling her about into one article. I explained that,
Back in 2001, when I made my first trip to China, I was really taken with these Olympic bid posters that were all over. I came back to Great Barrington and put them up. [The posters] were so much about my vision for the company: looking at the global future, at the role of Asia in the 21st century and at the role of sports.
I know some people find my interest in sports surprising, but the fact is that Berkshire has published more about global sports than anyone, as you can see here (some 12 volumes in total), and the sports experts we work with have become wonderful friends and colleagues. But please do not ask me to explain the rules of American football. I have gone so far as to buy a book on the subject, and I still don’t get it. Why does cricket seem so much easier to understand?
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