We’re set up and in action now, on the floor with buttons that say “Librarian, n. Expert in human-computer interaction.” The buttons have been a hit, with people taking extras for colleagues back home. As you’ll see from the photo below, we also have Data, the sci-fi character!

Librarians truly are experts in human-computer interaction and the Berkshire Encyclopedia of Human-Computer Interaction has dozens of solid, expert-written articles just right for professional development: “the first encyclopedia solely dedicated to the topic” with “highly readable general overviews and useful bibliographies,—the authoritative overviews of wide-ranging topics, gathered in one convenient resource, will appeal to general readers. Recommended for public libraries and undergraduate collections.” – Library Journal, January 2005.

It was highly satisfying to be part of ALA in this new way, as exhibitors ourselves, and a great chance to reconnect with friends and colleagues from both sides of the Atlantic. While we have, as one client put it, gone from “collaborator to competitor,” reference publishing is a collegial world where collaboration is essential to delivering the products and services our customers want, especially in digital forms. Apart from time in the booth meeting librarians and holding events (the chair massage was a hit), Steve Hibbard and I spent most of our time talking to various companies about digital options for getting World History and World Sport online.