Berkshire BytesFortunately, I got another chance to tell our story in an interview titled, “It’s the Content, Stupid” in Library Journal last month. “It’s the content, stupid,” is a sign I pinned above my desks a few years ago because I was so tired of conversations about new media and online reference that neglected to take content into account. (Yes, echoes of another election cycle! “It’s the economy, stupid” takes us Americans back to Bill Clinton’s first presidential campaign. And it’s still the economy, isn’t it?) LJ asked about our Berkshire Bytes, so we’ve made them free for the next month. Read about Silk Roads (yes, that’s plural), Corporate Social Responsibility (an area in which Berkshire will be doing much more) or Sports Injury (a growing problem for middle-aged former jocks, as I know from personal experience; if you want to know about recuperation with astanga yoga, drop me a line). Being able to offer articles individually is part of my evolving digital strategy, and our forthcoming Berkshire Encyclopedia of ChinaBerkshire Encyclopedia of China is probably the first general reference title designed to be photocopied (with classroom-use fees to Copyright Clearance Center, naturally) or used in separate PDFs. Not only will each article begin on a new page, but we are adjusting our margins to make it easy to copy on A4 international-size paper. Myself, I’m sorry that our new president will be so much occupied with health care and education and the economy that there won’t be attention to spare for another change: getting the United States onto the metric system.