It’s no coincidence that we’re launching the Encyclopedia of Sustainability with Volume 1: The Business of Sustainability. Drawing on the resources of a well-known business school and a network of renowned experts, this groundbreaking publication takes a new approach to sustainability by focusing on solutions and innovation. There couldn’t be a better fit with what Berkshire Publishing itself wants to do as it grows: build online resources that will help students, citizens, companies, and librarians make the world a better place. Corporate leaders are recognizing the business opportunities in providing solutions to the world’s environmental and social challenges. Awareness of sustainability pressures is encouraging innovation and creating competitive advantage, while sustainability itself is being re-framed with an explicit pro-business agenda based on the power of innovation rather than the old notion of trade-off (if business wins, society must lose). Contributing authors – who include well-known leaders like John Elkington and Hunter Lovins as well as experts in business, management, and environmental studies – highlight the value-creation opportunities in their respective areas, providing a body of shared knowledge to be updated in the years ahead. This volume is a core resource for business and economics students, policy makers, members of the development community, entrepreneurs, and corporate executives. Full-color brochure for the 10-volume Encyclopedia of SustainabilityÂ