Thomas ChristensenThe Beijing International Book Fair takes place at the end of August, and Berkshire Publishing will be represented by Tom Christensen, speaking at the International Digital Publishing Forum Conference on the 29th. Tom has been our “China guy” since he was a teenager. This photo shows him teaching at Langzhou University in western China in 2009, when he was a visiting scholar on a research project organized by Professor Gregory Veeck.

Friday 29 August 1:00-1:25 Reference Publishing case study – Tom Christensen (Associate Director, Berkshire Publishing) Berkshire Publishing, founded in 1998 as a print-centric reference and encyclopedia publisher, has evolved into a multi-channel publisher of print and digital resources on a wide range of topics, with a distinctly global perspective. Berkshire Associate Director Tom Christensen will outline the practical issues Berkshire has wrestled with in moving to digital as a mainstream form of content, and in navigating the print-to-digital transition as a smaller publisher that nevertheless undertakes global distribution.

Tom is also planning some research on Chinese food for our latest project, the Berkshire Encyclopedia of Chinese Cuisines, by going to the hotels that each province operates in Beijing and talking to restaurant staff about their most important dishes and ingredients.

Register now for IDPF@BIBF! Produced in partnership with the China National Publications Import and Export (Group) Corporation (CNPIEC, the BIBF organizers), IDPF@BIBF is the first-ever International Digital Publishing Forum event in China. The practical program (English and Mandarin simultaneous translation) will feature publishing senior executives and thought leaders and is designed to offer actionable insights and empowering tools for executive, business, and technical leaders in publishing houses and publishing industry suppliers seeking to go out into the global market. To register, email: . The conference price is US$195.




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