Application for the U.S. Department of Commerce Trade Mission to China 2017
Karen Christensen, CEO, Berkshire Publishing Group LLC
How would you best describe your business? Please select all that apply:
Please describe your company’s industry sector(s) that you seek to represent/promote on the mission.
Berkshire has launched one of one of the largest publishing initiatives to be undertaken by a US and Chinese partnership. In December 2016, Berkshire signed an agreement with Encyclopedia of China Publishing House (ECPH), a member of the China Publishing Group, to produce an international version of ECPH’s monumental Encyclopedia of China. The joint project is being developed in parallel with the second edition of Berkshire’s own Encyclopedia of China.
Do you currently have a major project/transaction in China?
If yes, please describe and include in your answer the following information: status of project/transaction or current stage of bid process, and expected interim and final decision date(s).
Berkshire Publishing specializes in print and online resources for global audiences. In 2001, CEO Karen Christensen made her first trip to China to do research for the Encyclopedia of Modern Asia, which she was developing for Charles Scribner’s Sons. In the years since, Berkshire Publishing has become known for its expertise on and active business relationships with China. Major publications include the award-winning Berkshire Encyclopedia of China and the ground-breaking Berkshire Dictionary of Chinese Biography. Berkshire has partnered with many of the world’s leading reference and academic publishers, including Macmillan, Scribner, Routledge, Sage, and Cengage, and its publications are available digitally at Oxford Reference.
CEO Christensen was elected to the board of the Content Division of the Software & Information Industry Association (SIIA)and to the National Committee on US-China Relations (NCUSCR). She frequently speaks and writes about publishing technology, intellectual property and copyright, and the book and ebook industry, and serves as a trustee for the University of Pennsylvania Press. She spoke at the Digital Publishing Forum at the Beijing International Book Fair in 2017, and at a similar event in Taiwan in 2013.
Berkshire has more reference works in Chinese than almost any other English-language publisher. Berkshire’s educational books as well as major reference titles, including the 10-volume Berkshire Encyclopedia of Sustainability, have been translated into Chinese. Berkshire provides consulting and distribution services to major Chinese presses, including the Encyclopedia of China Publishing House, the Guangdong People’s Publishing House, and works with CITIC Press. Berkshire has also launched one of one of the largest publishing initiatives to be undertaken by a US and Chinese partnership. In December 2016, Berkshire signed an agreement with Encyclopedia of China Publishing House (ECPH), a member of the China Publishing Group, to produce an international version of ECPH’s monumental Encyclopedia of China. The joint project is being developed in parallel with the second edition of Berkshire’s own Encyclopedia of China.
Please describe any specific export or policy issues that you would like to discuss during the sessions with the Chinese government and industry sessions.
Intellectual property rights, censorship, Chinese-language learning, and educational exchange and learning opportunities.
Provide a brief description of how your participation is consistent with the goals/objectives of this mission, as set forth in the mission statement.
Improving US competitiveness requires knowledge and nuanced understanding of China and Chinese culture. Berkshire has a two-fold mission: to develop its own and its partners’ initiatives in the information industry and education, and to encourage cooperative training and education in other industries.
In one or two sentences, how you would define success from your participation on this mission?
New initiatives will be put into place to build skills and increase knowledge among professionals as well as students at all levels, in order to make US companies and individuals more competitive and successful in China and around the globe.