I love living in New England in part because there are so many of these ghosts of times, and advertising, past. I look for faded paint on the sides of buildings and rusted signs on rural turnings. This particular ghost, a wall reading “The Perfect Soda Cracker, UNEEDA,” lingers in Northampton, Massachusetts. When I find things like this I wish I could publish smaller books: how I long to create titles about this evidence of history around us. Another thing that I would love to photograph and write about is fading farms, especially striking along Route 22 in New York. But the economics of publishing such works baffles me.
“The perfect soda cracker”
About the Author: Karen Christensen
Karen Christensen is the CEO of Berkshire Publishing.