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“The perfect soda cracker”

I love living in New England in part because there are so many of these ghosts of times, and advertising, past. I look for faded paint on the sides of buildings and rusted signs on rural turnings. This particular ghost, a wall reading “The Perfect Soda Cracker, UNEEDA,” lingers in Northampton, Massachusetts. When I find things like this I wish I could publish smaller books: how I long to create titles about this evidence of history around us. Another thing that I would love to photograph and write about is fading farms, especially striking along Route 22 in New York. But the economics of publishing such works baffles me.

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