It’s amazing to see green tips and news about climate change in all kinds of publications – even, I’m told, on Fox News – and over the past few months I’ve been dumbfounded to hear financial guys and other establishment types not only talk about the environment but make their own personal interest clear. I’m not talking about speeches, either, but what they say in ordinary conversation. I came home the other day and was telling Tom excitedly about the eminent scholar who’d told me he now thinks the environment is the most important issue. “Welcome to the party,” said Tom wryly. “Help yourself to a beer – it’s a little warm. But so’s the planet, you know.”
These kids aren’t going to let us get away with much. They hold us responsible, and they’re right. But that’s not to say they shouldn’t be glad to see the tide turning, or that they shouldn’t be thinking about their own career (and electronic gear) choices. Here’s a story from the New York Times about the many new university programs in sustainability, many supported by corporations. As we work with the Center for Business as an Agent of World Benefit, an innovative business school program at Case Western Reserve University, and author and now Berkshire Encyclopedia of Sustainability volume editor Chris Laszlo, I’m more and more convinced that it’s business leaders who play a pivotal role in enabling our society to take a new and sustainable course. Chris has a brand new book on the subject, which I highly recommend: Sustainable Value: How the World’s Leading Businesses Are Doing Well by Doing Good.