>The sports jones

The sports jones

Another subject that came up at staff meeting yesterday was sports publishing. We are starting to publish trade and professional books, in addition to the reference works we are known for, and were brainstorming about the areas to focus on. (Getting me to trim things from the projects list is a recurrent theme in our meetings.) China, that’s obvious. Sustainability, no question, we have so much going on there. Global issues seems to be number three, a sort of catch-all that still makes sense in terms of sales and placement.

“But what about sports?” someone said, “we have such great stuff lined up.” Indeed we do, and there’s probably no topic that generates as many ideas and opinions in the office. But even in discussions about reference, I told them, I am asked why we do sports. “I don’t see how it fits in with the rest of your work,” I’ve been told. I always argue that sports is one of the world’s biggest businesses, has enormous social and cultural impact, and is one of the major ways people connect across cultures and across class lines. It’s important and it’s global, and that makes it a Berkshire topic. But this is still something of a hard sell, conceptually, for many people. (Our major encyclopedias on the subject are not a hard sell, though, I’m glad to say.)  The consensus was that we will find a way to develop our line of popular sports books, even if it means creating a separate list or imprint or partnership.

Just after the meeting I got a call yesterday from one of our New England sales reps, Paul DiCrescenzo. I was pleased, because I’ve been meaning to get in touch with him for a few weeks, but it did cross my mind that maybe he was calling me (which he’s never done) to complain about something we’d done, or not done.

Not at all. He and his wife Rosalie, also a sales rep working with the wonderful Paul Davis, are planning to go to a martial arts workshop in Vermont in a couple of weeks and wondered if I would be interested in joining them. This was rather flattering, because the one time we met, in Burlington, Vermont, in October, I was in a terrible state, with a heavy cold at its peak, and I wasn’t sure I’d been coherent during the dinner—let alone persuasive as a former martial arts practitioner. “You should go back to it!” Paul had said insistently.

I can’t make the dates of the particular workshop they are going to this month, but we’ve made plans to do something together in July. Paul and Rosalie focus on Chinese martial arts, which I would love to try. “I could tell,” Paul said yesterday, “you’ve got the jones. You’ve got to do it.”

Then he asked what I’d wanted to talk to him about. I laughed: I’d been planning to email him and Rosalie to let them know that I have indeed gone back to aikido.

Gotta face facts: At Berkshire we’ve got the jones for sports. We’ve just got to do it.

By | 2007-05-03T08:07:02+00:00 May 3rd, 2007|Uncategorized|1 Comment

About the Author:

Karen Christensen is the CEO of Berkshire Publishing.

One Comment

  1. Karen Christensen 3 May 2007 at 10:24

    Two other points from yesterday’s discussion:

    Liz pointed out that stockings are also good for robbing banks, but very uncomfortable to wear over your face. This knowledge caused some surprise, but there was general agreement that breathability was a virtue, whether you were wearing stockings on your legs or on your head. (And remember, we do publish on crime and punishment, so this was not a complete tangent.)

    Liz also gave up an update on the latest possible replacement for Tom Pemberton, our chair massage therapist for over five years, now gone to Virginia. The new therapist is new to the Berkshires and worked with Russian ballet for many years. She said that he doesn’t use a massage chair but could bring a bed. “A bed?” someone asked, “Isn’t called a table?” This provoked all too much hilarity.

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