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“Gift this music”

Back to the real world, on iTunes. “Gift this music,” says the button.

Is something wrong with, “Give this music”? Isn’t this the season of giving? Perhaps this is a sign of the times, a transition from verb to noun, from action to object.

It reminds me of something Marvin Mudrick, my adviser at UCSB, said, “I’m not interested in thoughts, I’m interested in thinking.”

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