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Berkshire is “small, ruthless, and all Edge”

I don’t like (and hope you share the feeling) blogs that endless quote from other blogs. But this is irresistible. Alex Soojung-Kim Pang is the editor/innovator I wrote to a few years back after bumping into his striking name in all kinds of surprising places online (history, literature, technology). He’s a madly energetic blogger, which is not necessarily a great thing in an encyclopedia editor but it is clearly uncontrollable. He wrote in a recent post, “Berkshire Publishing Group . . . is to traditional reference publishers as Maas Labs was to Hosaka in William Gibson’s “New Rose Hotel”: small, ruthless, and all Edge. Except they’re not particularly ruthless (well, they are if you’re late with stuff). They are willing to place some spectacular bets, however. Like commissioning an encyclopedia of things that haven’t happened yet.”

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