>Off the beaten track

Off the beaten track

I met Javier Diaz Reynoso when I was 16 and visiting my cousin Cheryl, who was studying in Guadalajara, Mexico. We reconnected 25 years later, after Cheryl died, and he was a gracious host when David and I visited Guadalajara two years ago for the International Leadership Association’s conference. Javier is an architect but he paints and takes amazing photographs, too. Now and then he sends one he thinks I’ll like. The photograph we used on the cover of our new catalogue is one he took, a rainbow arched above a quiet country road in the Mexican countryside. It shows the beauty of the back road, those unknown places far off the beaten track of tourism and global business, and somehow echoes what we at Berkshire want to show in all our works: the wonder and difference and familiarity of distant places.

But what I forgot to explain in the catalog is that all the buildings you see on the cover (though not on the back of the catalog, where you’ll see the original photograph) were added by our very creative designer Joe DiStefano. Joe has an extraordinary knack for capturing our global vision. It took him only minutes to come up with this way of combining photos from our collection with Javier’s open road to create an evocative mix that takes us from Mexico to Greece to China.

If you’d like a catalog, please write to us. We’ll be happy to put one in the mail.

By | 2006-04-15T06:40:50+00:00 April 15th, 2006|Uncategorized|0 Comments

About the Author:

Karen Christensen is the CEO of Berkshire Publishing.

Leave A Comment