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Waking up to global warming

From the Worldwatch Institute this week: “In a remarkable shift with far-reaching policy implications, prominent U.S. news organizations are declaring the debate on climate change ‘”over.’ This week’s cover story in Time magazine and all-week coverage by ABC News’ ‘World News Tonight’ both acknowledge the overwhelming scientific consensus on global warming. As the Time story says, ‘By any measure, Earth is at the tipping point…. Suddenly and unexpectedly, the crisis is upon us.'”

As it happens, Berkshire is working on an Encyclopedia of Sustainability, due out next year, and I’m writing a new environmental book, The Cool Planet Guide. People often ask how we do market research to get projects like this into development at just the right time. It isn’t complicated or expensive (we have to keep things simple); we turn to our networks of contributors and library supporters for ideas, and we pay close attention to what’s happening in the world.

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