Before Berkshire Publishing began exhibiting at the American Library Association (ALA) conference last year, Berkshire folks attended a conference as visitors to get “the lay of the land.” We were all astounded by the shopping bags laden with free goodies that our librarian colleagues were hauling around. It was infectious, and I came home with pens, pins, mousepads, and bound galleys of young adult books for my daughter.
In the three ALA conferences we’ve attended as exhibitors, we’ve had a winning combination of clever buttons and raffles to draw people to our booth. The beautiful button created for the San Antonio ALA conference (by our talented designer, Joe DiStefano) read “Libraries Make the World a Better Place”–promoting our upcoming title, Heart of the Community: The Libraries We Love. And hundreds of librarians stopped by to enter an opening night raffle for our “Around the World in a Berkshire Basket” and then for our subsequent raffle of The Berkshire Encyclopedia of World History.
Faedra Wills–a collection development & acquisitions specialist at the University of Texas-Arlington Library–was the delighted winner of the Berkshire basket of goodies (pictured below), which included an international music CD, chopsticks and placemats, tea, and origami.
This morning we gave the good news to Christine Findlay, district library media services coordinator for the Centerville (OH) City Schools, that she’d won The Berkshire Encyclopedia of World History. She e-mailed back, “What fun news to receive on a cold day in Ohio!”
Christine herself is an active blogger, using the Centerville website (www.centerville.k12.oh.us) to keep teachers, parents, and students updated on library resources. Today, for example, her entry is titled: “There’s a Library in Your Computer!”
Christine is also the immediate past president of her state school library association, the Ohio Educational Library Media Association (OELMA). Of course, we didn’t know any of this when we picked her name at random. But we met so many great folks at our booth, we felt pretty sure we’d pick a winning librarian … in more ways than one.