>Arm-twisting with a smile

Arm-twisting with a smile

We’re in the midst of putting together the first Berkshire catalogue–we finally have enough publications to make a catalogue!–and one of the things that entails is putting together editorial boards for the new publications we’re announcing. David and I are the general editors of some of our publications, sometimes because of our expertise but more often, in my case anyhow, because I have the broad vision required. God knows I do not have the expertise that our subject editors and contributors do, but I have the sense to appreciate their work and a knack for what a contributor once called “arm-twisting with a smile.”

I’m susceptible myself to certain kinds of arm-twisting–or in this case gentle persuasion. Jen McClure, the executive director of the
Society for New Communications Research, was so full of ideas and energy, and so interested in our effort to develop a new publishing business model, that when she asked if I would become a Research Fellow & Member of the Advisory Board I couldn’t say no.

Exciting things happening in this area, and I know that involvement with SNCR will provide lots of new ideas and connections and maybe even some publishing projects. It’s all about networks, after all, and guanxi.

By | 2005-12-14T14:48:54+00:00 December 14th, 2005|Uncategorized|1 Comment

About the Author:

Karen Christensen is the CEO of Berkshire Publishing.

One Comment

  1. Alex Soojung-Kim Pang 15 December 2005 at 1:39

    Well put… and Jen is especially persuasive. Welcome aboard the advisory board!

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