I like to say that our business is about people and ideas, not simply created content. And the people are what matter, because the brilliant scholars and researchers we work with are the source of the ideas, the knowledge and information, that it’s our job to turn into useful resources.
I don’t get to as many scholarly conferences these days as I’d like, and it’s a special treat to be at CHI for the first time. We’re something of a curiosity–who the heck is Berkshire, publishing on HCI. I explain that while we’re best know for social science reference, our focus is cutting-edge topics and global, interdisciplinary fields. And that’s why we made our first sci-tech venture the Berkshire Encyclopedia of Human-Computer Interaction. A special pleasure is meeting our authors, and here’s a photo of me with Jee-In Kim of Konkuk University in Seoul, who wrote the fascinating article on the “Desktop Metaphor.” Ever thought about the Windows “Recycle Bin”–greener, don’t you think, than “Trash”?