>Googling and the reference road ahead

Googling and the reference road ahead

Steve Hibbard, our director/advisor, is here this week from Australia. Digital strategy is very much on our minds after ALA, where we looked at a variety of database products and systems for distributing reference content. An important part of this is looking at what we can learn from Google and from free content websites.

When publishers and librarians talk about Google, it reminds me of environmentalists talking about cars. They want Google, and the automobile, to go away and often talk as if that’s a real possibility. I don’t agree, because Google and your Geo provide mobility we’ve come to expect, enjoy, and benefit from. My aim is to promote conscious use and alternatives that make sense, and to find ways to make these aspects of life in the 21st century enriching and sustainable.

By | 2005-01-19T08:50:05+00:00 January 19th, 2005|Uncategorized|0 Comments

About the Author:

Karen Christensen is the CEO of Berkshire Publishing.

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