We’ve called ourselves “A global point of reference” for as long as we’ve had a company name (originally Berkshire Reference Works, by the way, when we got started in our house). Now that we’re really in business for ourselves, slogans and taglines have become a subject of discussion in a new way.
One of our librarian advisors told me she describes us as a publisher that “really wants to make the world a better place.” She’s right, we really do want to make the world–the world we all share–a better place, and we think publishing is one way to do that. We are trying to create comprehensive, engrossing, and beautiful good books and journals on important topics, to give people new ways to understand their world and its past, present, and future.
So, should it be, “Berkshire Publishing Group…Trying to Make the World a Better Place”?